Mahindra Thar ROXX: Feel the Dolby Atmos Boom!

Thar – One name, many stories

[{"selector":"#anim-fb17e3b0-2c5c-4793-b64b-6d35a1452267 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(47.483132100760386%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Whenever we talk about a powerful and bold SUV in India, the first name that comes to mind is Mahindra Thar. Now it has become even more special!

First time Dolby Atmos in SUV!

[{"selector":"#anim-7119d24f-2242-4093-bdef-16d31e9aade6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.226173842656978%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Mahindra Thar ROXX AX7L is now equipped with Dolby Atmos sound technology – meaning now you can have a theatre-like 3D audio experience in your car!

Dolby Atmos – Why is it special?

[{"selector":"#anim-9a63632c-75d0-4af6-8863-4b3f9fe7cdf6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.999999717994953%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Dolby Atmos doesn’t just play sound, it surrounds you from all sides. From above, from behind – as if you are sitting in the middle of music.

Makes every journey special

[{"selector":"#anim-4ceaf77b-bea7-4bc0-bd91-48c53724dbc7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.179687404002955%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Be it the traffic of Mumbai, the peace of a hill station or the thrill of the sand dunes – every journey becomes like a movie in Thar ROXX.

Gaana App – Music as per your wish

[{"selector":"#anim-71dc8970-752f-4760-bd12-6d1222b8ba07 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(51.0786576944786%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Thar ROXX has a built-in Gaana App which has thousands of songs pre-loaded on it – that too in Dolby Atmos quality!

Today’s SUV buyer wants smartness

[{"selector":"#anim-6a0e05a4-0970-4105-9219-0809df1f8d0a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(46.40563240189689%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Now people don’t just look at mileage – technology, luxury and smart features are equally important. Thar ROXX is a combo of all these.

Demand was so much that production had to be increased!

[{"selector":"#anim-e0179c67-ec08-47d2-8a27-d95af37d6bb4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.204545219709713%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Due to Dolby Atmos, bookings increased so much that Mahindra had to increase the production speed – such is the craze for this SUV.

Dolby Atmos – Not just sound, but a feeling

[{"selector":"#anim-e7cf6b48-1255-48df-ad98-4cad730abd7a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.05983655087901%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] 3D sound effects Clear vocals Sound movement according to driving Equipped with premium hardware

Thar ROXX – Beyond SUV, a music hall

[{"selector":"#anim-8453b3c4-f5cf-40f7-b5c6-5a8ff0d1c57b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(16.512073642183356%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Now SUV is not limited to just power or off-roading. Thar ROXX is the perfect amalgamation of style, sound and journey.